When you’re trying to make money it can be easy to overlook the compounding effect of consistently helping people over time. At the beginning, things seem slow because nobody knows you. Then a couple of people do and if you’re lucky some of those people will start mentioning you to others. This might not seem …
Throughout this course it might seem like I don’t like hard selling and that isn’t technically true. While I don’t like to hard sell there are times when it makes perfect sense to. For example, if I’m launching a new offer and it has some time-based part of it that can only be had if …
Look, none of this works if it doesn’t eventually bring you money. I want you to treat your audience in an amazing way but that doesn’t pay the bills. The only way a Feel Good Funnel works is if you: We’ve talked a little bit about how you can create amazing content in this course …
Aspirational content is powerful. It’s what can get someone who doesn’t know you to start paying attention to you. Content that addresses the pain someone has though is the content that will make you money. Why? Because when someone is experiencing pain that is when they start to look for solutions. If you’re out having …
The people you are talking to are on an island. They are miserable on this island. There is nothing to do, but they don’t know about any other islands so they don’t do anything. They accept being miserable because what else is there? One day they receive a message in a bottle from you. It …
We haven’t talked much about actual content creation yet in this course so let’s do that. Over the years I’ve written over 1000 emails and 50+ sales pages. It’s hard not to get good at things when you put in that many reps. But over time, I’ve found that not everyone writes emails or sales …
This lesson won’t apply to everyone. It’s a very idealistic approach to business that doesn’t fit all circumstances. I say that because there are times you might see an opportunity to make a lot of money in a short period of time and you want to take advantage of that opportunity to set yourself up …
In 1999, Seth Godin published a manifesto although many people didn’t notice. It was called Permission Marketing and it should’ve changed the course of marketing. The premise behind it was simple. Don’t try to sell to people if they don’t want you to sell to them. Wait until they ask you to sell to them before doing …
There is this fantasy that people buy from you within the first couple of days of coming across you. Even the best sales funnels can’t get everyone to do that. Why? For the reasons that we’ve already discussed. Most of the time, your solution is the perfect solution for someone but it arrives at the wrong …
This is a Cattle Chute. Before these types of chutes were invented, Cattle were sent down a long straight line. It stressed the cattle because animals tend to like to go back to where they came from. You can imagine what happens to stressed animals that are used for food. It’s not great. One day …