The Secret Desire: The Key to Next Level Marketing
What is the Secret Desire of your audience and why does it matter for your success? Let’s find out.
Paul Scrivens
How to Start and Succeed With a One Person Business
Can one person build a million dollar business? Yes and here’s the blueprint for building a one person business.
The Guaranteed Path to Building a Successful Business
Is there a guaranteed way to build a successful business? Yes, but it’s one that most people tend to avoid.
The Ultimate Selling Hack: A Big Value Asset
There is a huge advantage that many Creators are missing out on when it comes to value creation for their audience. And that’s the idea of creating a Big Value Asset. Don’t worry, I’ll get into all of that in a second. But first, I want to talk about the giant gaping hole that is …
Starting Your Pocket Business
This is where things get interesting because you’ve been shown a map of how to do something, but this map has a million different paths. Which path do you choose? I’m going to give you three options. Are there more? Of course! But I’m only going to give you three and it depends on what …
Pocket Business Analytics
One of the fun things about running an online business is looking at the numbers. One of the unfun things about running an online business is looking at the numbers when they aren’t going up or even worse going down. So what numbers really matter? To be honest, the only number that matters is revenue. …
The 3 Business Engines
A business runs on 3 engines. I don’t want to complicate things and get you to think too hard, but the idea is that you want all of these engines to be humming mostly on their own. If one isn’t running then you’re always going to be around maintaining your business. With everything that we’ve …
Building a Pocket Business
You might be surprised to know that we’ve covered all of the strategy behind building a Pocket Business. That was it. You can take what you’ve learned here, look at another online business, and see how they are applying all of the principles. More importantly, you can understand why some businesses work and most of …
Building an Offer Portfolio
We’ve talked enough about the audience variable of the formula. Now, it’s time to talk the offer. But first, what is an Offer? An Offer isn’t a product, but it does contain a product. Confused yet? Think of it like this. A restaurant’s offer isn’t food. It’s the whole experience including the food. From the …
Your Content Flywheel
You might’ve already forgotten about the two layers of audience-building so here’s a quick refresher. These layers help to dictate the type of content you should be creating. We can look at another one of my brands The Obsidian Tavern for an example. This site helps people with world building and writing fiction. If this …