Paul Scrivens 
You might be surprised to know that we’ve covered all of the strategies behind building an Automated Sales Machine. That was it. You can take what you’ve learned here, look at another online business, and see how they are applying all of the principles. More importantly, you can understand why some businesses work and most …
We’ve talked enough about the audience variable of the formula. Now, it’s time to talk the offer. But first, what is an Offer? An Offer isn’t a product, but it does contain a product. Confused yet? Think of it like this. A restaurant’s offer isn’t food. It’s the whole experience including the food. From the …
You might’ve already forgotten about the two layers of audience-building so here’s a quick refresher. These layers help to dictate the type of content you should be creating. We can look at another one of my brands The Obsidian Tavern for an example. This site helps people with world building and writing fiction. If this …
It’s who you know. That made sense before social media and don’t get me wrong, it’s still great to know important people. But when it comes to your business the truth is… It’s who knows what you do. If people don’t know you and what you do then you don’t exist online. This was always …
Building an audience online is a numbers game, but the problem is that most people focus on the wrong numbers. Your goal with your Automated Sales Machine is to build an audience of true fans. These are the people that love everything that you do. They consume everything that you put out and have no …
Building an Automated Sales Machine comes down to simplicity. The simpler you can make it, the better your results. This means that if you’re going to build a business you need to understand how business works. And not just an online business. All businesses. That’s where the Pocket Business Formula comes into play. It’s a …
I used to always dream about quitting my job and being happy because I had something else that was more fulfilling. But that never happened. In fact, I got fired from almost every single job that I ever had. I guess that was a big sign. But it also meant that I often had to …
Do you need hustle to succeed in creating an online business? That depends on the timeline that you want to set for yourself.
Too many people run away from saturation but saturation is a good thing. Here’s how it can help your business.
Everyone talks about providing value but nobody seems to mention what it means. Let’s get that out of the way.