Have you ever seen a brown pigeon?
I don’t know about you, but you don’t see them where I live very often.
There are a ton of gray-toned ones. They are literally all over the place.
But every once in a while I’ll see a brown one and smile because every single time I think, “What the fuck is that?“
It always catches me off-guard—literally, every single time.
Here is this bird that is like every other pigeon on the inside, but on the outside, it stands out.
I want all of my brands to be brown pigeons.
But what exactly does that mean in this world of business?
Free of Saturation
It’s important to understand that you should never fear saturation.