Have you ever seen a brown pigeon?
I don’t know about you, but you don’t see them where I live very often.
There are a ton of gray-toned ones. They are literally all over the place.
But every once in a while I’ll see a brown one and smile because every single time I think, “What the fuck is that?“
It always catches me off-guard—literally, every single time.
Here is this bird that is like every other pigeon on the inside, but on the outside, it stands out.
I want all of my brands to be brown pigeons.
But what exactly does that mean in this world of business?
Free of Saturation
It’s important to understand that you should never fear saturation. Saturation is a good thing.
You never see a large group of animals and think, “Well, the ecosystem must not be very good there.”
The healthier the ecosystem, the more wildlife there is. That’s how you should view saturation.
The problem though is that entrepreneurs see a healthy ecosystem and decide to enter it by being like everyone else.
If these grey pigeons are living just fine then it would be smart to maneuver just like them!
And that’s exactly how you get lost in things.
Don’t get me wrong, you should observe what others are doing to see how you can continue to improve. If a grey pigeon found a spot to drink water then it would be foolish of you not to follow so you can get some water.
But you can do the same actions as the grey pigeon and stand out. The brown pigeon gets noticed by the photographer. While all of the grey pigeons believe they are special when you put them in a group, none stand out.
What makes one grey pigeon think it’s going to get picked by the person on the bench to get the last popcorn kernel when they all look the same?