If you’ve been in marketing long enough or read enough books you might’ve heard of the concept called Unique Selling Proposition.
The gist is that if you want people to buy from you then you need something unique about your offer that nobody else (supposedly) can replicate. And that makes sense.
The problem is that everyone is building an online business so it feels like everyone is offering the same things so is it possible to be unique?
Yes, but the problem is that many people often focus on the wrong things to be unique. They tend to push more and more features down your throat until you can’t breathe.
Is this the right way to do things? Let’s find out.