First, a recap of the basic Customer Journey that we discussed:
- I have no idea what is possible
- I know what’s possible but I have no idea how to achieve it.
- I know how to achieve it, but something keeps getting in my way.
- I’ve achieved it, but I don’t know what’s next
Let’s say you send all of your social media traffic to a sales page. That means that the sales page has to do an excellent job of accounting for the first three phases.
Your hope is that your social media content has done a great job of preparing people for this page but you don’t know if they’re prepared or not. You have no clue because you don’t know if people are clicking on the first post that they’ve come across from you or the 100th.
Plus, it can look really bad to people as they believe you’re trying to sell them something right off the bat.
You saw an image a couple lessons back. Let me show you another part of it.
Saw a post, followed me, and clicked the link. Now imagine if that link was to a $500 course what do you think the results would’ve been?
Instead, they went to The Pocket Course which introduces more of my world to them and from there they decided they might want to buy. There was no pressure from me on their timeline because again, it’s impossible for me to know the right timing.
So the best thing that I can do is have things in place to account for that.
With that being said there are times when sending people to a sales page makes sense.
Give Me My Money!
When we first launched The 12-Hour eBook Method we sent people directly to the sales page.
Why?
- It’s low-ticket
- All of our content revolved around the outcomes and problems this offer addressed
It made sense to send people directly to the sales page because the only people we were talking to were those who could use this right tnow.
The first person in my audience that I’m concerned about is the one that has a problem that needs an immediate solution. I never want to keep this person waiting. I don’t want them to jump through hoops of signing up for a newsletter and maybe catching a link to my offer.
So does that mean I should send everyone straight to Full Stack Engines? I could and I would have no problem doing it because the sales page wouldn’t feel like a sales page. These things are meant to be experimented with.
The logic behind sending people to The Pocket Course is that it’s introducing a new paradigm to business building. Once people understand that they are better prepared to know if they should buy FSE, Pocket Business in a Box, or nothing at all.
Your business is an organic thing. It’s never in the same state for very long. If I only had a $29 offer then sending people directly to the sales page makes sense.
A couple months later when I have 4 different offers then maybe I want to take a different approach.
The Sales Page Loop
Remember, you can make content work in any way that you want. Let’s say the only offer I had here was a $500 course. I could send everyone to The Pocket Course first, but what if I did want to send them to the sales page.
Why would I want to do that? Remember the person that wants the solution right now? Why not send them to the place where they can get that help.
I’ve created sales pages that had the content necessary for all parts of the Customer Journey and then at the end gave them the option to go learn more on the site.
That way if they didn’t want to buy now they didn’t just close the tab and leave. They continued to explore and the path they went still led them back to the sales page.
A Feel Good Funnel isn’t a set structure. It’s not that you have to have these 7 items in place to make it work. It works because you find the best ways to help people while also guiding them toward your offers.
Please Go Away
It’s easy to think that funnels are created to convert but for me the opposite is true. I like to create and put out a lot of content to chase people away.
Remember, you build your customer. The more vague you are with your information the more broad your customer will be.
This might sound appealing until you end up with people always asking for refunds, not understanding what’s in the offer, and being problematic.
This free course is a funnel and it’s not meant to convert everyone. In fact, it’s probably going to chase most people away as they decide that they don’t want to go down this route or they don’t have that problem
If you’ve made it this far then guess what? You might just love being in my world.
In less than an hour, you’ve gained a new perspective and can see why Feel Good Funnels will help you. In a perfect world, you would buy but even if you don’t I’ve moved you along the Customer Journey MULTIPLE times.
This means that every email and social media post you come across from me has a new context attached to it. Over time, with each piece of content that I put out, you begin to sell yourself on the main offer or others.
The only thing left for me to do is remind you that the offers exist.
I know it’s weird to actively talk about the funnel while you are in the funnel, but that’s because I’m not worried that you’ll hate what’s behind the curtain. It’s a Feel Good Funnel, not a Hide Your Guilt Funnel.
Old vs New
Do you see the differences between this method and the traditional funnel? The traditional funnel does a terrible job of walking people through the Customer Journey and it doesn’t do a great job of giving people an out if they aren’t ready for the offer just yet.
You get your free opt-in and then the sales pitch. If the sales pitch is good it will walk you through the Customer Journey, but if it misses some points what happens?
You either wait for the next sale or you go somewhere else.
A Feel Good Funnel continues to pile on value which in turn makes it easier to sell. It eventually gets to a point where a person goes, “Fuck it, I need to buy this right now.”
It’s very similar to a Cattle Chute. What’s that and what does it have to do with your business?
Let’s find out.
Next Lesson: The Cattle Chute >>>>>