It’s important to remember that you are looking for your 1,000 True Fans as you go through the Handbook.
That’s why the Hero Branding stuff comes first. You need to understand the ONE person you’re talking with at this time.
Yes, you will get more people than that to your site and you might feel that the bigger numbers mean more success, but the reality is that there are only going to be certain people that buy from you.
That is why all of your energy is going to go towards attracting them to your site and then getting them on your mailing list.
If you can do that then you can have an open line of communication with them and really hook them in.
By going through Hero Branding, you should have a great idea of who your Hero is and therefore know who you are going to target.
However, there are still some things that you need to look into before we move forward.
Namely your Promise and your Why.
Yes, you went through the Why stuff in Hero Branding but we need to look over it again for this section because your Why is the thing that is going to resonate in everything that you do which in turn means it is going to resonate with your True Fans, the Restless Life Hunters.
Small Numbers Might be the Right Numbers
Alright, does it seem like the pieces are starting to come together?
What I love about going through both Hero Branding + Tribe Love is that it greatly clarifies my messaging and helps me set a course on what I’m going to do.
I understand my Hero’s motivations and with the Promise I’m giving my Tribe, there is no room to go off the path.
From here you might already have ideas on products that you can create. You might even notice that some of the product ideas aren’t crazy elaborate or anything.
They can solve a very specific problem for your Hero that applies to the Promise that you’re making them.
For example, if my Hero is someone that is looking to go from someone that can’t build a square from Legos to someone that builds their own furniture from wood (the Transformation is having confidence in their abilities to create furniture from scratch), then maybe my first product is a guide to powertools or a course on creating cutting boards.
I promise to help you feel confident in creating any type of furniture that you want from scratch.
Just because that is the Promise, that doesn’t mean I need an all-encompassing course from the beginning. In fact, I don’t even have to state that as my promise initially.
My Promise can grow as I continue to build up my site’s resources.
I promise to help you not be scared of power tools.
“Oh, cool, that’s what I want help with.”
If I can help them with that, then guess what? They’ll listen to what I can help them with next.
Small and Simple
This is where many people get tripped up because they believe they need to make their Promise something grand.
If you imagine that your business itself is a product and it grows in version numbers (v1.0, v2.0, v3.0, etc), then most people tend to think of theirs needing to start off at v59.
What if v1.0 is a site that goes over the pieces of furniture that anyone can build with a power drill and cheap wood from Home Depot?
It’s important to remember that the business you’re building is built one True Fan at a time. If you can get someone to fall in love with the help that you provide, they are going to tell others.
It’s very easy to get caught up in the idea of big launches where you make $10,000 right off the bat but don’t think that is the reality for most.
I’m not saying that it won’t happen for you but what if you could make $200 in the first 60 days selling a product that you’ve created?
Wouldn’t that help you with the confidence that you can do more?
This is also why big subscriber numbers don’t mean shit to me.
Would you rather have customers or leads?
I’ve seen people with subscriber lists of over 100,000 people and they make less than $1 per subscriber.
A lot of people will tell you that they need big traffic and big lists to make good money. It makes sense until you understand that if you’re messaging the right people, those numbers don’t really mean anything to you.
Understanding the Tribe that you want to build means you understand where you are going to take your business.
It means you understand the people that you’re going to build relationships with moving forward.
You better enjoy helping these people because they are going to be the lifeblood of everything that you do.
You, the Charismatic Leader
This is a heavy one.
I think this along with having to make a Promise scares the shit out of people.
You might think that you’re just here to make a lot of money, you don’t want to be a leader, but it doesn’t work like that.
By no means do you have to run giant workshops or things like that.
But you do have to be the Guide they look up to in some way. It doesn’t matter how humble you are and don’t want the praise, they will look up to you solely for helping them and believing that you’ve been through what they’ve been through.
When you think about the Hero that you’ve created, how do you feel?
Do you feel as though you’ll do everything possible to help them out?
Those emotions are where your charisma will come from.
Those emotions show that you believe in your Why.
Being Charismatic doesn’t mean you have to be loud and obnoxious like me.
Just be the Guide that is passionate about what you’re doing. People feed off of emotions and they’ll be able to sense those emotions in your writing, your emails, and your videos.
When you come across my content you know I’m not messing around when it comes to trying to help you reach the lifestyle that you want.
There is nothing robotic about what I do here because my emotions won’t let me be robotic about it.
This is why understanding your Hero, your Why, and your Promise is so important before you ever do anything else.
You get those things nailed down and you’ll be an unstoppable force.
Your competition will look at what you’re doing and wonder what makes your stuff so special. They’ll copy the things that you do but for some reason they can’t replicate the results.
Nobody can copy DTC. It’s impossible.
They can copy the content. They can copy the site design.
But they can’t copy the Hero that I’m targeting.
They’ll never fully understand my Why.
And if they copy my Promise, it will just seem hollow.
Remember when we talked about how ideas are never original and they don’t need to be?
This is exactly why.