15. The Transformation

The Hero wants to transform.

The Hero doesn’t want to remain weak or scared.

The Hero wants something better.

They want to be better.

It’s important to understand that if you want to build a successful brand, you have to come up with the transformation for your Hero.

You can’t simply write a lot of blog posts and see where the chips fall.

You need to intentionally choose the transformation that will happen when people follow you.

This can be a bit scary because you’re dedicating yourself to help people make a very specific change.

We want you to have the confidence to tackle building an online business.

We want you to go from someone that is scared they will fail or that they just aren’t good enough, to someone that understands the path they want to walk and they do so with joy.

Because we want that for you, that means we have to do everything in our power to make that a reality.

That’s a lot of pressure but it also means a huge reward if we can make it happen.

Initially, life is easier if you decide not to come up with a transformation. It’s easier to just say you’re going to give your audience tutorials and list-posts. They can decide what to do with it.

But that’s not how you get people to stick around.

That’s not how you get people to tell other people about you.

How often do you recommend things?

Probably not very often because for you to recommend something, it has to be transformative.

When someone is looking for an easier way to accomplish something and you know a tool that took you from a person that struggles and stresses about a task to someone that no longer worries about that task, you’re going to recommend that tool.

(Psst, this is also how you can do well with affiliate marketing if that’s your thing.)

You have to think about who your customer is now and who you want them to become after working with you. If you can deliver on that, then you’re going to make a lot of money.

Size Doesn’t Matter

It’s important that you understand that a transformation is a transformation. What I mean by this is that just because transformation is a fancy word, that doesn’t mean that the transformations you provide right now have to be huge.

If someone doesn’t know how to spell cat and you teach them how to spell cat, that’s a transformation.

Sure, the more you charge for something the bigger the transformation should be, but that doesn’t have to be where you start.

Your Hero wants to get from Point A to Point B and the beauty of this is that you get to define what those points are.