At Odd Noodle, we create a lot of different brands and businesses because we like to work on things that help people.
And while no two brands are ever alike, that doesn’t mean they shouldn’t have the same foundational principles.
That’s why we’ve decided to create The Pocket Business Handbook so we never lose focus on why the brands that we build are successful.
Instead of keeping this for ourselves, we want to share it with you.
Consider a nice starting point for any business that you want to create IF you plan on creating a business with a strong brand that people love.
If that isn’t your thing then there isn’t a reason to read this handbook because it isn’t going to fill you up with tactics that last one minute.
It’s meant to be evergreen and last much longer than we do.
If all of that sounds good then let’s get started.