90. Content Research

Not too long ago I would’ve told you to go and find the most popular topics in your niche and write about those.

In fact, that’s the strategy that we employ when building out a Blog Revenue Engine.

However, things are a bit different with the $100,000 Roadmap. Because you know your Hero (the Restless Life Hunter), your goal is to write the content that will attract them.

That’s going to require a little bit of research and a lot of thinking on your end.

Now, I will say, this can be a part of the $100,000 Roadmap that separates the people that are going to make it and those that aren’t. I think I’ve said that before.

Oh well, I’m saying it again.

Not to put any pressure on you but if you can’t get into the head of your Hero and understand at least some of the content that will help attract them, then you’re going to be in trouble.

You have the basis of your 6-figure idea so the goal here is to create content that funnels people to that.

I’m not saying you have the actual product ready to go or have even started it, but you should have an idea about what you’re going to create and therefore begin to map out the content that will help guide people to it.

Don’t panic.

I don’t want you scrambling because you have no idea what you’re going to create.

What I’m trying to tell you is that if you know the problem(s) that your Hero faces, then you should have a general idea of a solution that will help them.

If you don’t by now then you might need to go back and dig deeper.

If you feel you do have a general idea of a solution that you might offer then you can continue to move forward.

How do you do that? Research and working backwards.

The Backwards Approach

Later on you’ll see that one of the tracks in the $100,000 Roadmap starts with the product first.

There is a good reason for this and it involves the sales funnel.

There are many different theories behind the sales process. One of the most popular ones is the AIDA methodology.

  • Attention
  • Interest
  • Desire
  • Action

For someone to buy something from you they have to go through ALL of the phases.

That’s why it’s very rare for you to up a landing page to a product, send random people to it, and make sales.

People have their own buying cycle and when you understand that concept, selling becomes a lot easier.

This is why a lot of people start with content. 

However, if you’re starting from the very beginning with your business then I suggest starting with the product.

I know, I know. That seems very overwhelming but let me walk you through the process.

I have a Hero and this Hero wishes they could get more dates using those awesome dating apps on their phone.

Coming up with a product idea for this person is kind of easy, right?

A book or course that promises them that you will double (or triple or quintuple) their match results on dating apps so they can go on more dates.

Now you have the product idea. That doesn’t mean you need to create the product right away, but you understand what you’re going to create.

From there you can begin to map out your funnel.


A funnel? Already.


The reason why is because you know the product so you can figure out your sequence of emails that will give you the best chance of making a sale.

Again, you don’t have to have this fully fleshed out. Just an idea of what you’re going to do.

From there you can start to figure out the content that is going to attract the perfect person for your product.

Because you know that not everyone is meant for your product.

That doesn’t mean you can’t write content that does poorly on Pinterest or other places. It just means you change the messaging around.

For example, let’s come up with two pieces of content. One very specific to our Hero and a more general one that can apply to a lot of people, but still speaks to our Hero.

  • How to create the perfect profile on Tinder for single moms
  • How to know if Mr. Right is right by looking at his profile

The first topic idea is pretty specific. It’s for single moms that use Tinder and want a better profile.

The second one applies to almost all people that use dating apps. However, the content within can still be targeted to the Hero with the right messaging.

I call this casting small and wide nets.

It’s good to have both forms of content on your site for multiple reasons:

  1. Small content is great for SEO (targeted keywords)
  2. Wide content is great for social media
  3. Great for anyone that visits your site as they begin to see you as an authority

With your content ideas in place along with your funnel and product, it should be easy to come up with opt-ins that get people to sign up for your list.

With all of that in place yourself a site that stands a chance of making money.

Your promotion is based on your content that targets someone that is looking for something. They find what they are looking for in your content and then decide to see what else you offer them by signing up for your mailing list.

On the mailing list they are put in a funnel that offers them more help then they are presented with an offer for your product which is going to help them achieve a great Transformation.

They can’t get their wallet out fast enough.

Make sense?

This is why I like to work backwards when I can.

I don’t always do it because sometimes I just want to get content out the door and promoting. But that doesn’t mean I shouldn’t plan this stuff out.

Start with the end first.