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11 Not So Common Transitional Phrases You Should Be Using For Irresistible Copy

I have some not so great news for you. Common transitional phrases are extremely boring. Transitional phrases are really important to your writing, but the common transitional phrases that you learned in 4th grade English are much better suited to the essays you later wrote in college than to the blog posts, emails, and sales …

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The 4 U’s of Copywriting

Not the four ewes. That’s something totally different. Today we’re talking about the 4 U’s of Copywriting. They are: Useful Urgent Unique Ultra-Specific In most cases, I’m not a fan of alliteration (remember that from the literary devices post?) but this time all four of the U’s make perfect sense. Let’s look at how to …

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