Marybeth Santos 
I just counted. I’ve written 838 blog posts in my life. That number is giving me an existential crisis at the moment, but that’s not the point. (addendum added after the editing: That is exactly the point. The existential crisis was in fact the point in the end). But First, Let Me Explain… We have …
Managing a fast moving, engaged community can be a little like the Chocolate Factory episode of I Love Lucy. The messages can come in so quickly that you just have to… Eat them? Um, no maybe this analogy isn’t going to work. But it can be overwhelming to keep up with all of the interaction! …
I bet this happens to you, too. On your to-do list is “Write a post”. And so you look at the list and you’re like, “Excellent. Let’s sit down and get this thing done!” And then, depending on how prepared you are for writing a post, it may take you three days to write that …
We’ve talked before about the benefits of an online community for business, but what about the benefits of joining an online community for your audience? What’s really in it for them? When you decide to start a formal online community, you will probably have to think about the objections that arise when considering joining an …
There is one key to what makes an online community successful. Engagement. It makes sense, right? I mean just think about it in your real life. You learn and grow and laugh when you engage with the people around you. Not when you just sit and stare at each other. Engagement: What Makes an Online …
Managing an online community can seem like a daunting task. It takes time and energy to build a community that has really good, positive engagement. There are ways for keeping it as simple as possible, though! These 9 tips for online community management will help. 9 Tips for Online Community Management #1. Be prepared to …
I have a surprise for you. If you’re a Blogger or other type of online business owner, you already have an online community. It doesn’t matter if you have a Facebook group or people in your comments or an email list. Your online community starts with the people that are coming to read your posts. …
Read more5 Amazing Benefits of Online Communities for Business
When you’re just starting out writing for your new blog you want people to see it! That’s the whole point, right? But there are two problems. You’re not sure where to start and you don’t won’t to spend any money. I have excellent news for you. I’ve got a bunch of ways of how to …
I have some not so great news for you. Common transitional phrases are extremely boring. Transitional phrases are really important to your writing, but the common transitional phrases that you learned in 4th grade English are much better suited to the essays you later wrote in college than to the blog posts, emails, and sales …
Read more11 Not So Common Transitional Phrases You Should Be Using For Irresistible Copy
Not the four ewes. That’s something totally different. Today we’re talking about the 4 U’s of Copywriting. They are: Useful Urgent Unique Ultra-Specific In most cases, I’m not a fan of alliteration (remember that from the literary devices post?) but this time all four of the U’s make perfect sense. Let’s look at how to …