You Actually Don’t Need Cats to Do Really Well on YouTube
A Simple Framework for Doing Really, Really Well On YouTube
The Video Simple Framework Officially Launches December 4th for $399
YouTube success is not a mystery. It’s simply a puzzle and you just need all of the pieces. Oh, by the way, here are the pieces.
1. Find the Right Topics
It’s very easy to think that if you create a really great video then you’ll be fine. But YouTube is defined by topics so you need to fit into the right topics for your audience.
2. Apply the Right Keywords
Now that you have your topics, you want to make sure that YouTube really understands them which means it needs to know the keywords. Choose poorly and your video gets thrown in the dumpster.
3. Create the Right Video
It’s never as easy as pressing record and then publishing. Your video needs to have a certain flow to it so that you get the most out of it. Oh, and don’t forget the secret sauce.
Why Even Bother With YouTube?
This is the right question to ask right?
I could tell you that YouTube is the world’s 2nd largest search engine.
Or that 1 billion people use it every single day.
But the reality is that doesn’t mean anything to you or your business if you can’t get any use out of it.
So why should you bother?
The YouTube Network Effect.
It can be easy to forget that walled in networks like YouTube can actually be really beneficial for your business.
It’s easy to fall into the trap of trying to think about how much traffic you can drive to your own site without understanding that because YouTube’s goal is to keep people on their site, that could also mean that YouTub’es goal is to KEEP people watching YOU.
How hard is to get someone to read multiple blog posts on your site in one visit?
It’s pretty hard.
How hard is it to get someone to watch multiple videos on your channel in one visit?
YouTube makes it pretty easy.
While your website exists on an island and you need to let people know that it exists, people are going to visit YouTube whether you are there or not.
So you might as well be where the people are.
2 Billion users worldwide
79% of Internet users say they have a YouTube account
Over 1 billion hours of videos are watched every single day on YouTube
The Video Simple Framework is a 4-Module Course.
You might think that because YouTube is this huge complicated beast that there should be way more modules if you really want to succeed.
But that isn’t true at all and the reason why is because YouTube controls most of the experience. You just have to figure out how to get YouTube to recommend your videos and how to get people to stay watching them.
Master those two things and you’re good.
So 4 modules are plenty.
1. About YouTube
In this module, you’ll get a feel for what really makes YouTube tick. What does it look for and why some people completely fall flat.
2. Finding Topics & Keywords
Now it’s time to come up with your content strategy. You can either work on topics and keywords that nobody cares about or you can work on ones that you know have an audience.
Let’s find the ones right for you AND have an audience already built-in.
3. Creating Videos
Unfortunately, to succeed on YouTube you have to create videos.
I know, I know, that’s not what you signed up for, but it’s the reality of the beast.
In this module, I’ll show you the key components that all YouTube videos should have.
4. Video Optimization
How do you get your videos noticed? How do you get people to subscribe? Learn how to get the most out of your videos and channel so nothing gets wasted.
When you purchase a Pocket Business product, you get access to our community of more than 2000 bloggers and online business owners.
Including me. I’m there every day (and night) answering questions, asking questions and finding ways to stretch your thinking.
But the community isn’t just for finding answers to the questions that come up on a daily basis.
The community is going to be the place that you get to talk to like-minded people that are on the same path as you.
You can bounce ideas around, ask for opinions, share your knowledge and celebrate your wins. With people that actually get it. Because they are working on the same goals.
Most of us don’t have someone in our real lives that really understands what we’re trying to do. The community will give you that camarderie that you are looking for.
And I think it’s a really important ingredient to your success.