I saw those words and I thought about how ridiculous they were which of course made me fall in love with them right then and there.
I was in an airport and I saw the book so I bought it.
Who wouldn’t want to learn more about a Purple Cow?
I consumed the whole book on the flight. I loved it.
It made me want to learn more about this dude, Seth Godin. I’d never heard of him before but apparently he was pretty accomplished.
Everyone is not your customer.