Kindra Hall

I always knew that stories were important in business and life. I thought I was pretty good at telling them but to be honest I never knew what structure made them so good.

I read a ton of books on storytelling and they all talked about these giant arcs that a story must go through.

But there are short stories that are great that don’t require the Hero to go through 12 steps.

What made those stories great?

What makes stories connect with people?

It wasn’t until I read Stories That Stick until I finally understood the pieces of storytelling.