Marybeth Santos 
Not the four ewes. That’s something totally different. Today we’re talking about the 4 U’s of Copywriting. They are: Useful Urgent Unique Ultra-Specific In most cases, I’m not a fan of alliteration (remember that from the literary devices post?) but this time all four of the U’s make perfect sense. Let’s look at how to …
What do you want to be known for? In 100 years, what do you want the people who knew you to think of? When you’re a kid, there’s a handful of things that you were so sure you could just be when you grew up. For some kids it might have been a fireman. Others …
Half of me wants to tell you that the best way to learn blogging is to just start. Just start a blog and see how you do. But the other half of me, the half that remembers my blogging story and that that is pretty much how I tried to learn to blog says, WHOA, …
Yes! The world of literary devices and the world of how to build your own online business have collided right here on Pocket Business! What in the name of whatever do literary devices have to do with making money? Outside of if you write novels for money? A lot. You know why? Because literary devices …
Types of blog posts. Fascinating topic. Ok, not really, but I’m going to do my best to make it interesting, ok? First of all, I want to tell you that I’m going to give you four types of posts. That’s it. Not 7. Not 9. Not 73. We’ll talk about some of the others that …
I have a pet peeve. It’s when I (or anyone) thinks they have to always come up with something “original”. Let me tell you what I mean. Sometimes I think about who was the first person to try coffee? How did they figure it out? We are so lucky to have the experience of other …
Slack is my virtual home away from home. It’s where we host our online Community and it’s where I collaborate daily with my boss for Pocket Business projects. Slack was built to be a collaboration hub for teams. It’s a faster solution to getting answers and updates on projects than email. But at Odd Noodle …
I’d like to start this post about blogging mistakes by saying that if you’re not making any mistakes, you probably aren’t trying hard enough. Mistakes are a step toward learning. It took me a very, very long time to understand that. Very. Long. I was so afraid of breaking some blogging rule, that I would …
Looking for the best blogging tips for beginners or anyone is not hard to find. But, it is hard to determine which are the best blogging tips to follow. It’s kind of like when we had our daughter’s 4th birthday party at the place with the ball pit. She somehow got into the ball pit …
What is copywriting is going to take a few minutes to answer, but I can answer the second question for you real quick. Yes. If you have an online business and you wish to make money with it, copywriting is going to be important to your business. In fact, if you have an online business …