I’ve issued myself a challenge where I post 100 pieces of content a day for 100 days straight.
However, I wanted to take it a step further and add another type of content. Then I took another step and another step after that.
For the next 100 days I’ll publish a blog post, podcast, YouTube video, and Instagram photo for the next 100 days starting on August 12th.
Why am I doing something so silly?
One of the most important aspects of building a successful business is being consistent. Doing external marketing is one of things I haven’t been consistent with simply because we’ve done just fine by word of mouth.
But we can do better.
We can help more people.
We can make a bigger difference in people’s lives IF only they knew about us.
So for that to happen we need to get our message out there and I can’t do that in spurts.
I have to be consistent with it.
Different people have different ideas of how long it takes for a habit to form. I figure if I can do something for 100 days then I have no choice but to make it a habit.
3. Deeper Learning
Creating content about your topic helps you gain a better understanding not only of the topic, but your understanding of the topic.
Rarely do we think about how WE think about things.
Creating content helps you dive deeper into how you view things which allows you to better explain them to your Hero.
4. Proving a Point
Sometimes you just have to do something to prove that you can to yourself. Not to anyone else, just you.
That’s what this is really about. Everything else above is simply a positive side effect that will occur.
Where to Find the Content
The blog content can be found on the Blog. Posts are always published at 6am Pacific Standard Time.
The podcast content currently is just on the Podcast page. When I get all of the streaming services setup I’ll get those links listed here.
The YouTube videos can be found on the YouTube Channel.